Movenpick steps up Southeast Asian growth strategy

Mövenpick Hotels & Resorts has continued its rapid recent expansion in Southeast Asia with the signing of new properties in Malaysia and Vietnam.

Following the recent anouncement of plans to manage a huge integrated resort on Phu Quoc Island, Movenpick has now entered another Vietnamese resort destination with the signing of a beachfront resort near Nha Trang.

Scheduled to open its doors in 2018, Mövenpick Resort Cam Ranh Bay (pictured top) will cover 20 hectares of land and feature 250 rooms, 100 residences and 100 villas. This will become the fourth Mövenpick hotel in Vietnam, with the existing Movenpick Hanoi to be joined by the new Phu Quoc resort and another property in Quy Nhon in the next two years.

Movenpick Hotel Kota Bharu

Movenpick Hotel Kota Bharu

And in Malaysia, the Swiss hospitality firm has signed a deal to manage the 30-storey Mövenpick Hotel Kota Bharu, a 453-key luxury hotel in the state of Kelantan. Opening in 2018, this will take the group’s portfolio in Malaysia to three properties, following the opening of other new hotels in Kuala Lumpur and Terengganu.

The two new deals come as Mövenpick prepares to unveil its fifth property in Thailand, with Mövenpick Siam Hotel Pattaya welcoming its first guests in January. And the company is also planning to debut in Bali and Boracay in 2016.

“We are rapidly cementing a solid presence in Southeast Asia, where we have identified strong growth opportunities for the upscale hospitality concepts Mövenpick Hotels & Resorts delivers,” said Andrew Langdon, Mövenpick’s senior vice president for Asia.

“With the new properties signed for Vietnam and Malaysia, we see our cluster strategies for these exciting markets start to be realised, while our debuts in new countries mark another milestone in our strategy to be a major player in a region where we plan to open at least 15 new properties by 2020.”

Facilities at Mövenpick Hotel Kota Bharu will include a 1,000-guest banqueting hall, a restaurant, café, retail outlets, male and female swimming pools, a spa, gym, club lounge and business centre. It will also feature a helipad and an 815m² suite that will occupy the building’s top three floors.

The new Mövenpick Resort Cam Ranh Bay meanwhile, will form part of a mixed-use developing that includes a retail village, water park, spa, cooking school, a family “adventure zone” and team-building retreats. A kids’ area will also feature miniature replicas of famous buildings and landmarks.

Mark Elliott